Kivo Marketing is a supplement brand marketing agency with teams in Miami and Barcelona. One team designs and builds the brand, the launch page, the online store and the content. Its supplement work includes Nadiva Lab's US store and CREGEN's product landing. On health claims, we suggest copy that stays within what the label says.
Updated
What should a supplement brand marketing agency build first?
A supplement is hard to show. Two tubs of powder look alike, nobody can try either one before paying, and the sentence that would sell the most, the one about what it does for you, is the one with the most rules attached.
So most of the marketing is making a real difference visible with what you can say: the brand, the formula, the format, the reason the product exists. Kivo Marketing designs and builds that with one team, from the brand identity to the store, without handing mockups to a third party.
Most agencies that rank for this search sell paid media, Amazon and email flows. None of our published supplement projects is one of those programs. What they show is the part those plans point to: the brand's own launch page and store.
What a supplement brand needs, and where we have built it
Each need, what we build for it and the published project closest to it, if there is one.
| What the brand needs | What Kivo Marketing builds | Published project |
|---|---|---|
| A brand that holds its own on a crowded shelf | Positioning, logo, visual identity, packaging and art direction | In house, none published in supplements yet |
| A page to launch a new product | A landing with motion and an argument told in order | CREGEN |
| A store that sells to US buyers | Flavor picker, Supplement Facts panel, science page and Stripe checkout in dollars with sales tax by state | Nadiva Lab |
| A catalog for professional buyers | Filters, sorting and a quote list, with no public prices | Aion Biogenx (not a supplement brand; same catalog problem) |
| Product pages for healthcare professionals | Technical pages that say nothing beyond the manufacturer's data sheet | VELURAX (not a supplement brand; same professional audience) |
| Content that keeps the brand in the feed | Social strategy, content and community on one editorial calendar, plus reels and brand films | In house, none published in supplements yet |
DTC supplement brand launch: how do you show a difference nobody can see?
CREGEN had exactly that problem: a supplement whose differentiator doesn't show in a product shot. So the landing carries it, with a neural network drawn on canvas, a video that moves with the scroll and a horizontal run through five pillars.
In a direct-to-consumer launch, the landing is often where people first meet the product, so it has to do the explaining a store clerk would. Motion makes that stick. It can't replace it.
That only works if each pillar is something the brand can back with its formula and its documents. Video, reels and motion graphics are made by our own film and motion team.
What does a supplement ecommerce website need?
Fewer pieces than a general store, and each one carries more weight. For a real US store, see the Nadiva Lab case study; how we build stores in general is on web design and development. The short list:
- A label people can read. The facts panel as text on the page, legible on a phone, not a photo of the back of the tub.
- Variants inside one product. Flavors or sizes in a picker, instead of near-identical pages competing with each other.
- A home for the science. A separate page for what's behind the formula, so the product page can stay short.
- A checkout built for the market. In the US, that means dollars and a sales tax that usually depends on where the order ships.
Supplement marketing without health claims: what can the copy say?
Every line on a supplement site belongs to one of two groups: what's in the product, and what the product does. The first comes from the label. The second is where FDA labeling rules and FTC advertising rules apply, and where your regulatory advisor has the last word, not your agency.
Our suggestion is to build the copy from the first group. Ingredients, amounts, format, how to take it and why the brand exists go a long way when they're written well. On VELURAX, a technical product page for healthcare professionals, nothing goes beyond the manufacturer's data sheet. We'd apply the same rule to a consumer brand, with your advisor reviewing the copy before launch.
Nutraceutical marketing agency work: selling to professionals
Some brands in this space sell to clinics, practitioners or distributors as well as to the public. That buyer wants a catalog and a data sheet, not a lifestyle shot.
Aion Biogenx isn't a supplement brand, but its buyers want exactly that. For them we built a wholesale catalog: 111 SKUs with filters, sorting and a quote list, without publishing a single price. And if you need a distributor portal, the one we built for a dermocosmetics house is on marketing for med spas and skincare brands.
Work we have shipped
- Nadiva Lab
US store for an electrolyte and collagen supplement: flavor picker, Supplement Facts panel, science page and Stripe checkout in dollars with sales tax by state.
See the project - CREGEN
Product landing for a supplement whose difference doesn't show, carried by a canvas neural network, scroll-synced video and a horizontal run through five pillars.
See the project - Aion Biogenx
Wholesale catalog for professional buyers: 111 SKUs with filters, sorting and a quote list, without publishing a single price.
See the project - VELURAX
Technical product page for healthcare professionals that claims nothing beyond the manufacturer's data sheet.
See the project
Frequently asked questions
How much does a supplement marketing agency cost?
It depends on what has to exist on launch day. A landing page alone and a brand, landing and store together are very different scopes. Kivo Marketing doesn't publish prices yet. Send us the product, the market and the date you want to start selling. We reply within one business day.
Can you take a supplement brand from zero to launch?
Yes: brief, full design, real build and improvements after launch. Brand, landing and store can go live together, so the first ad you run sends people somewhere finished. The brand side has no published supplement case yet.
What should I ask a supplement marketing agency before hiring one?
Ask to see live sites and stores the agency built itself, not mockups. Ask who writes the code, who writes the product copy and who reviews it before it goes out. And when you read a list of the best supplement marketing agencies, check who published it: many come from agencies.
Do you work with supplement brands outside the US?
Yes. Kivo Marketing has teams in Miami and Barcelona and works across the US, Spain and LATAM, in English and Spanish. More on our Miami team.
Do you handle social media and video for supplement brands?
Yes, both are in house: social and content, and film and motion, are two of our six disciplines. In supplements, what we've published so far is launch and store work.