An AI marketing agency uses AI to win and keep customers, not just to write posts faster. Kivo Marketing is one, with teams in Miami and Barcelona. We build the website and content that bring people in, the WhatsApp agent that answers and books, and the CRM copilot and conversion tracking that show you what actually sold.
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What is an AI marketing agency?
It's a marketing agency that puts AI inside the work your customers touch, not just inside its own toolbox. Plenty of agencies now use AI to draft copy or resize ads. That saves the agency time. It changes little for you.
The kind worth hiring builds AI into your marketing: an agent that answers at 11 p.m. with the real price, a CRM that answers your questions from the real records, tracking that tells you which ad turned into a sale. The rest still needs people: brand, strategy, design and content.
How does an AI marketing agency work? Five stages, from search to sale
Your marketing is a path, and customers drop off at each stage for a different reason. Here's how we split the work, and where we've already built it.
Not every row runs on AI. A rough rule: AI reads and answers, workflows move data between tools, people decide. When an agency puts a model where a simple rule would do, you pay for it every month. One note on ads: this page doesn't cover buying or running paid campaigns. Our part is the tracking that tells you which ad sold.
| Stage | What we build | Where we've built it |
|---|---|---|
| Get found | Fast websites and landing pages with technical SEO, and content written the way people search, in English and Spanish | Event landing pages for JD Yuversity, Miami |
| Answer | An AI agent on WhatsApp that replies at any hour with live availability and prices | Al Teu Aire, over 40 venues in Barcelona |
| Convert | Sign-up, approval and ordering steps that move forward without anyone copying data by hand | Nuderma Partner Portal |
| Follow up | A CRM with an AI copilot that answers from your real customer data | Kivo CRM, our own product |
| Measure | Conversions sent to Meta through its Conversions API (Meta CAPI), with orders, stock and invoices synced to Zoho | JD Yuversity, Miami |
Where AI belongs in your marketing, and where it doesn't
AI is good at volume and speed: the same question for the hundredth time, a message at midnight, a pipeline too long to read. It's bad at taste, and at judgment calls nobody ever wrote down.
One rule doesn't bend. A price, a date or a stock level only reaches a customer if it came out of your own system. The AI words the reply; it doesn't make up the facts. That's how the WhatsApp AI agents we build are set up.
With that rule in place, this is how we split the work:
- AI answers what already lives in a system: prices, dates, stock, availability.
- AI sorts the inbox: who is ready to buy, who needs a person, who is just asking.
- People decide the brand, the positioning, the offers, the prices and any case outside the rules.
- People lead the creative. Identity, art direction, content and film are led by our designers and filmmakers.
AI marketing agency for small business: what to build first
A small business rarely needs AI everywhere. It needs it at the one stage where customers slip away, built properly and measured before you move on to the next. If the gap turns out to be your site, start with web design and development.
These four questions usually show where that stage is:
- Do people message you on WhatsApp or Instagram and wait hours for a reply? Start with an agent that answers.
- Do leads sit in an inbox or a spreadsheet until someone remembers them? Start with a CRM and follow-up.
- Can you tell which ad or post brought in last month's sales? If not, start with tracking.
- Does your website leave the basics unanswered, like rough cost, how it works and how to book? Start with the site.
Why an AI marketing agency needs engineers, not just prompts
AI marketing usually breaks at the joins: the chatbot that can't see your calendar, the form that never reaches the CRM, the ad platform that never hears about the sale. Fixing the joins is software work.
That's why designers and engineers sit on the same team at Kivo Marketing. We built our own CRM, Kivo CRM, with a kanban pipeline, visual automations, a Gmail inbox, Stripe billing and an AI copilot that answers from real data. When a client needs a piece no tool provides, we build that as well: see custom software and CRM.
In production we work with TypeScript, Node.js, Next.js, PostgreSQL, n8n, WhatsApp Cloud API, Stripe and Zoho, with OpenAI or the Claude API as the model.
An AI marketing agency in the USA and Spain, with teams in Miami and Barcelona
Kivo Marketing has been independent since 2015, with teams in Miami, FL and Barcelona. We work in English and Spanish for businesses in the US, Spain and LATAM.
Language matters more once AI is answering for you. The agent has to reply in the language the customer wrote in, and sound like your brand in each one. Al Teu Aire's agent answers in Spanish and Catalan. In Miami, the pair is English and Spanish.
See what we've built close to home in Miami and in Barcelona.
Work we have shipped
- Al Teu Aire
The answer stage, live: a WhatsApp agent that books events for over 40 venues in Barcelona. It reads availability and prices from the team's own panel and replies in Spanish and Catalan.
See the project - Kivo CRM
Our own multi-tenant CRM: kanban pipeline, visual automations, Gmail inbox, Stripe billing and an AI copilot that answers from real data.
See the project - JD Yuversity
Korean aesthetics academy and shop in Miami: courses, catalog, customer portal and event landing pages, wired to Zoho for stock, orders and invoices. PHP, Stripe, n8n, Zoho and Meta CAPI.
See the project - Nuderma Partner Portal
B2B portal where distributors apply in five steps, sign in with a one-time code and see pricing for their account type. An admin desk approves every application. Next.js, n8n, Zoho CRM and Stripe.
See the project
Frequently asked questions
How much does an AI marketing agency cost?
Expect two kinds of cost. Building a system, like an agent, a portal or a website, is paid once and grows with the tools it connects, the languages and the custom code. Then come the monthly costs: hosting, AI model usage, Meta's fees if the agent runs on WhatsApp, and any ongoing content or social work. Kivo Marketing doesn't publish prices yet, so we quote after the brief.
AI marketing tools or an AI marketing agency: which does a small business need?
If the problem is producing more posts and emails, a tool and some practice may be enough. Tools stop at the edge of your business, though: they don't see your booking calendar, your stock or your CRM. When customers get lost between the first message and the sale, those pieces have to be connected, and that's agency work.
Is an AI marketing agency the same as an AI automation agency?
They overlap. An AI automation agency takes repeated work off your team, often behind the scenes: onboarding, orders, data between tools. An AI marketing agency points the same technology at customers: getting found, answering, converting and measuring, next to the brand and the content. Kivo Marketing does both; the process side lives on our AI automation page.
What should I ask an AI marketing agency before hiring one?
Ask to see AI running today for a real client, not a demo video. If all they have is a slide, that's marketing about AI, not AI in your marketing. Ask where it gets its answers, which cases always go to a person, who owns the accounts, the code and the data at the end, and what you'll pay each month once it's live. For the general checklist, see how to choose a marketing agency.
Do I have to hire every service at once?
No. You can hire one discipline; bigger builds combine two or three because the pieces work better connected. Start where customers slip away and add the rest when it pays for itself.