Kivo Marketing built the website of EIMEC, a school of aesthetic medicine in Barcelona, on WordPress and PHP, with SEO work in the scope. It was the first site Kivo ever shipped, and it is still live. This case covers what we built and what an aesthetic medicine school website has to answer for future students.
Updated
Aesthetic medicine school website case study: what Kivo built for EIMEC
EIMEC is a school of aesthetic medicine in Barcelona, one of the two cities where Kivo has a team. We built its website on WordPress, the open-source content management system, with PHP underneath and SEO work included in the project.
It was the first website Kivo shipped. It is still running. For a portfolio piece, that is the plainest test there is.
You won't find traffic, inquiries or rankings here: we publish a client's numbers only with their OK.
| Project | EIMEC |
|---|---|
| Client | A school of aesthetic medicine |
| City | Barcelona, Spain |
| What Kivo built | The school's website |
| Built with | WordPress and PHP |
| Search | SEO work, included in the project |
| Status | Live |
| Why it matters to us | The first website Kivo Marketing shipped |
What do future students search before choosing an aesthetic medicine school?
A school's website is read by people comparing programs. Google's autocomplete shows where that comparison starts: in November 2026 it suggested searches like the ones below, plus versions with a city or a state attached, Florida and Orlando among them.
Search for aesthetic medicine training and the first results are university programs and course directories. A school competes with the directories that list it. To show up under its own name, each program needs a page that answers better than a directory listing.
The searches above come from the US market, but the table works for any school, wherever it teaches. It is the brief we would write for a school today, and it describes a method, not EIMEC's current pages.
| What they search | What the school's page should answer |
|---|---|
| aesthetic medicine school near me | Where classes are held, and how to get there |
| medical aesthetics school requirements | Who can enroll, and which degree or license each program asks for |
| aesthetic medicine years of school | How long each program runs, the schedule and the format: in person, online or blended |
| where to study aesthetic medicine | What each program covers, who teaches it and what the student holds at the end |
Why build a school website on WordPress?
A school's content follows its calendar. A new edition opens, dates move, a lecturer joins, enrollment closes. Whoever runs the school needs to publish that without calling a developer every time. That is the case for WordPress on a content site: a familiar editor, on PHP, which ordinary hosting runs.
It isn't always the answer. When a site needs logic of its own, a checkout with its own conditions or two languages written separately, we build in Next.js, as on Nuderma Group's bilingual site, or with no e-commerce platform underneath, as on JeuDerm USA's store. The full comparison is on our web design and development page.
What should an aesthetic medicine school's website not promise?
A school of aesthetic medicine sells training, not treatments, and that changes the copy. The page describes the program: who it is for, what it covers, how many hours it takes and who teaches it. It doesn't promise results on patients, or a career.
It also calls things by their name. If a program awards the school's own diploma rather than an accredited degree, the page says so in those words. People choosing where to train in medicine read that line closely.
It is the same rule we follow for clinics and skincare brands: explain, don't promise. More on that in med spa and aesthetics marketing.
Could the same approach work for your school of aesthetic medicine?
If you run a school that trains doctors in aesthetic medicine, probably. The site has three jobs: get found for each program you teach, answer what a future student checks before writing to you (entry requirements, the degree or diploma at the end, hours and clinical practice), and stay easy to update when the calendar changes.
We would start with the brief, the first of our four steps: which programs, which markets, who edits the site and what the path to enrollment looks like. Then design, build and improvement after launch, by one team that designs and codes. If yours is a training academy with a shop attached, the closer case is JD Yuversity. The rest of what we have shipped is in our work.
Work we have shipped
- EIMEC
Website for a school of aesthetic medicine in Barcelona, built on WordPress and PHP with SEO work. The first site Kivo shipped, and it is still live.
See the project
Frequently asked questions
How much does a website for an aesthetics school cost?
It depends on how many programs it lists, how many languages it runs in and whether students enroll or pay online. We don't publish prices yet. After the brief, we quote on the scope we agreed.
Can students enroll and pay online on a WordPress site?
Yes. WordPress can take enrollments and payments through WooCommerce or a Stripe checkout, and both are part of the stack Kivo uses in production. Online enrollment isn't part of what we have published about EIMEC's site, so we don't claim it here.
Does a medical aesthetics school website need a page for each program?
Yes, if the programs differ in who can enroll, how long they run or what they award. Each one gets its own page, so it can be found under its own name and answer its own requirements. A single page listing every course reads like a directory, which is what the school competes with.
Who looks after the site once it's live?
We agree it in the brief: who on your team edits content, and who handles updates, backups and security. It shapes the build, so we settle it before design. Measuring and improving after go-live is the fourth step of every Kivo project.